The use of apps has been enormously increased and it became a compulsion to create an app of your own if you’re having a business which is product-oriented or service-oriented.
The use of apps has been enormously increased and it became a compulsion to create an app of your own if you’re having a business which is product-oriented or service-oriented.
But before building and launching an app, there are some things that we need to emphasis on:
Contents
- 1 📱 What Do You Need Before Launching an App on the Google Play Store?
- 2 ✅ 1. Technical Requirements
- 3 📝 2. Content and Assets
- 4 ⚖️ 3. Legal & Policy Requirements
- 5 💳 4. Google Developer Account
- 6 💼 5. Business & Monetization Setup
- 7 🚀 6. Marketing & Launch Plan
- 8 🛠️ Optional But Recommended
- 9 📋 Final Launch Checklist
- 10 What Do You Need Before Launching an App on the Play Store?
- 11 The Secrets to App Success on Google Play – Googleapis.com
- 12 How to publish Android App on Playstore
1. Your app should have a problem-solving approach
Among all the apps that have been available on the play store, some apps stand tall because somehow they are solving the need of the consumer, validate the app before building it. You first focus on finding the solution to a problem, then build a low-tech prototype, and examine it out. When that is done, then automate the solution by building an app.
2. Don’t copy what’s already been served
If you build an app that has the same purpose as those of the giants of the industries, your app will always fall down. Rather than copying just experiment. Once you start implementing dozens of bad ideas, it’s highly possible that you’ll come across one or two great ideas.
3. Market research
If you don’t spend time on market research, then you won’t be able to bifurcate that your idea is viable or not. A unique idea isn’t a requirement for success, most of the time; the successful ideas are awfully mundane. Market research is a must.
4. Naming your app using Google keyword planner
Google keyword planner is a tool which helps us know about the keywords that people usually search in every specialized niche or idea. It also guides you with the competitors in the same niche and the stuff people mostly Google. This will help you extend your reach to the right amount of audience.
5. Examine competitors app
Find competitors that have already been doing something similar to you and figure out what can be improved. Analyse competitor’s review section because people with a negative experience are more likely to give a review. Just inculcate the good features and improve the bad ones. Find marketing channels that your competitors aren’t utilizing and use them for your upliftment.
6. Launch an initial web presence
Before launching the app on the play store it’s necessary to promote it by creating a landing page. This page will help you capture some emails which can drive as many initial downloads and reviews as possible after the app launch. Also, consider setting up social media accounts for the same purpose.
After validating your idea and finding the audience, it’s time to build an app and launch it.
📱 What Do You Need Before Launching an App on the Google Play Store?
Launching an app on the Google Play Store isn’t just about uploading your APK — it requires technical readiness, legal compliance, assets, and strategy. Here’s a complete checklist to ensure a smooth and successful launch.
✅ 1. Technical Requirements
| Requirement | Details |
|---|---|
| 🔧 APK or AAB File | Build your app in Android App Bundle (AAB) format (mandatory since August 2021) |
| 📱 App Testing | Test thoroughly on multiple devices and versions using Android Emulator or Firebase Test Lab |
| 🔐 App Signing Key | Your app must be digitally signed with a release key |
| 🌐 Target API Level | Must target the latest Android API level mandated by Google |
| 📋 Manifest Declarations | Permissions, intent filters, and services correctly declared in the manifest |
| 🧪 Beta or Internal Testing | Use Google Play Console’s testing tracks to catch bugs early |
📝 2. Content and Assets
| Asset | Requirement |
|---|---|
| 🖼️ App Icon | 512×512 px PNG |
| 📱 Feature Graphic | 1024×500 px image to promote your app |
| 📸 Screenshots | Minimum 2 screenshots for each device type (phone, tablet, etc.) |
| 🎞️ Promo Video (optional) | YouTube link to explain app usage |
| 📃 App Description | Short (80 chars) + Long Description (up to 4,000 chars), with keywords |
| 🌍 Localized Content | Translations for different markets if targeting globally |
⚖️ 3. Legal & Policy Requirements
| Requirement | Notes |
|---|---|
| 📜 Privacy Policy URL | Mandatory for apps accessing personal data or using APIs like camera, location, etc. |
| 🔐 Permissions Declaration | Explain use of sensitive permissions (e.g., location, contacts, storage) |
| 📃 Terms of Use (optional) | Recommended if app handles user data, payments, or community interaction |
| 👶 Target Audience Declaration | Required under Google’s Families Policy (e.g., if your app is for kids) |
| ✅ Compliance with Google Play Policies | Content, ads, in-app purchases, user data must follow Play Store Developer Policies |
💳 4. Google Developer Account
- Sign up at:
- One-time registration fee: $25 USD
- Use a business email for trust and support setup
💼 5. Business & Monetization Setup
| Area | Action |
|---|---|
| 💰 In-App Purchases/Subscriptions | Set up Google Play Billing |
| 🧾 GST Registration (India) | Required to comply with tax law if monetizing |
| 🏦 Bank Details | To receive payouts from Google |
| 📊 Google Play Console Setup | Pricing, country targeting, content rating, distribution, etc. |
🚀 6. Marketing & Launch Plan
| Task | Description |
|---|---|
| 📢 Pre-Launch Buzz | Teasers, social media, mailing list |
| 📝 App Store Optimization (ASO) | Use strong keywords in your title, description, and tags |
| ⭐ Beta Reviews | Collect feedback from internal testers or early users |
| 📈 Analytics Integration | Add tools like Firebase, Google Analytics, or Mixpanel |
🛠️ Optional But Recommended
- 🛡️ Crash Reporting: Firebase Crashlytics
- 🧪 A/B Testing: Firebase or Play Console Experiments
- 🔐 Security: API key management, HTTPS, Play App Signing
- 🎯 Push Notifications: Firebase Cloud Messaging (FCM)
📋 Final Launch Checklist
✅ Google Developer Account
✅ AAB file with release key
✅ Screenshots, icon, and feature graphic
✅ Privacy policy & compliance
✅ Testing complete
✅ Monetization setup (if applicable)
✅ App details filled in Play Console
✅ Published in Internal → Closed → Open → Production
Would you like:
- A printable launch checklist PDF?
- Help writing your privacy policy or ASO content?
- A step-by-step Play Console walkthrough?
Let me know and I’ll create a tailored resource for your app launch!